Advertise
Would you like to reach thousands of mamas and families interested in natural parenting, consensual living, eclectic learning, and compassionate advocacy?
Code Name: Mama is offering graphic advertising on my main and post pages, as well as opportunities for reviews + giveaways and sponsorships. And what’s even better? Code Name: Mama is part of an advertising network. Our ad network is a fantastic opportunity to advertise across four popular parenting sites at a reduced rate. Our ad network consists of Code Name: Mama, Hobo Mama, Anktangle, and Natural Parents Network. See more about each site’s reach at the bottom of this page.
We would love to promote your natural parenting products and companies. Check out some of our rates in the table below, or find a complete listing of rates on our Ad Network page on Natural Parents Network. If you don’t see an ad type or rate that fits your budget, contact us! We will work with you to come up with an advertising relationship that fits the needs of all parties.
Here is a selection of some of our most popular options:
| Ad Type (Size in Pixels) | Running Time | One Site (NPN, HM, or CNM) | Two Sites (NPN & HM; NPN, & CNM; or HM & CNM ) | Three Sites (NPN, HM & CNM) | Anktangle (Alone or as an Add-On) |
| 125×125 square button | |||||
| One Month | $20 ($20/mo.) | $36 ($18/site/mo.) | $45 ($15/site/mo.) | $10 ($10/mo.) | |
| Three Months | $57 ($19/mo.) | $102 ($17/site/mo.) | $126 ($14/site/mo.) | $27 ($9/mo.) | |
| Six Months | $108 ($18/mo.) | $192 ($16/site/mo.) | $234 ($13/site/mo.) | $48 ($8/mo.) | |
| One Year | $204 ($17/mo.) | $360 ($15/site/mo.) | $432 ($12/site/mo.) | $84 ($7/mo.) | |
| "no-follow" text ad | |||||
| One Month | $5 ($5/mo.) | $9 ($4.50/site/mo.) | $11 ($3.75/site/mo.) | $4 ($4/mo.) | |
| Three Months | $12 ($4/mo.) | $26 ($4.25/site/mo.) | $32 ($3.50/site/mo.) | $9 ($3/mo.) | |
| Six Months | $18 ($3/mo.) | $48 ($4/site/mo.) | $59 ($3.25/site/mo.) | $12 ($2/mo.) | |
| One Year | $24 ($2/mo.) | $90 ($3.75/site/mo.) | $108 ($3/site/mo.) | $18 ($1.50/mo.) | |
| "follow" text ad | |||||
| One Month | $15 ($15/mo.) | $27 ($14/site/mo.) | $34 ($11.25/site/mo.) | $8 ($8/mo.) | |
| Three Months | $42 ($14/mo.) | $77 ($13/site/mo.) | $95 ($10.50/site/mo.) | $21 ($7/mo.) | |
| Six Months | $78 ($13/mo.) | $144 ($12/site/mo.) | $176 ($9.75/site/mo.) | $36 ($6/mo.) | |
| One Year | $144 ($12/mo.) | $270 ($11/site/mo.) | $324 ($9/site/mo.) | $60 ($5/mo.) | |
| Meet Our Sponsor post (with paid advertising contract) | |||||
| $15 per site | |||||
| Savings for ad network: | |||||
| Savings for Two Sites From One Site/One Month Rate | Savings for Three Sites From One Site/One Month Rate | ||||
| One Month | 10% | 25% | |||
| Three Months | 15% | 30% | |||
| Six Months | 20% | 35% | |||
| One Year | 25% | 40% | |||
See our full ad rate chart here, or contact Advertising {at} NaturalParentsNetwork {dot} com for other sizes and rates.
We are also willing to put up a “Meet Our Sponsor” post on Hobo Mama Reviews, Code Name: Mama, Anktangle, and Natural Parents Network for $15 per site if you have a current advertising contract with us.
ADVERTISING INFORMATION
Pricing is prepaid, and payments are invoiced through PayPal.
I reserve the right to change advertising prices and placements upon renewal.
I am willing to work with small companies who have small budgets, so don’t be afraid to contact me with your inquiries.
I can also arrange for services designing a suitable ad, for a small fee.
NATURAL PARENTING COMPANIES WELCOME
Types of companies I’d love to promote include:
- Companies that offer products relevant to a natural parenting lifestyle — particularly any small or parent-run companies, eco-conscious businesses, baby boutiques, nursing boutiques, Etsy sellers, eBay sellers, and mom-and-pop businesses that cater to the natural parenting crowd
- Babywearing and baby carrier brands
- Elimination communication or gentle potty-learning companies
- Cosleeping product lines
- Cloth diaper sellers and manufacturers
- Companies that design or provide breastfeeding products that help promote breastfeeding as normal and natural while helping nursing mothers feel comfortable and confident
- Stores that sell or design baby, children’s, or women’s clothing that is organic, unique, and made with respect
- High-quality toy stores or toy designers, particularly those who sell wooden, hand-crafted, organic, or fair-trade toys
- Makers or authors of children’s books, games, DVDs, and bilingual or baby sign language items that would be well received by parents interested in natural learning
- Manufacturers or sellers of women’s products, such as organic and natural health and beauty items
- Companies promoting organic or eco-conscious items for the home
- Authors or sellers of books, magazines, or DVDs on relevant parenting topics that share a common perspective with natural parents
I may ask each potential advertiser a series of natural parenting questions to find out whether the company or product is a good fit for my network of readers, and so I can introduce the companies I support to my readers. I require that companies and products I work with comply with the World Health Organization’s International Code of Marketing of Breast-milk Substitutes as well as other natural parenting ideals. Please contact me if you are unsure whether your company or product is a good fit.
GIVEAWAYS, REVIEWS, & COUPONS
Code Name: Mama offers giveaways, reviews, and deals on quality products of interest to parents living a natural lifestyle. What’s better? Your product/giveaway will be featured on both Code Name: Mama and Natural Parents Network – another site that reaches thousands of natural parenting families.
Readers and contributors at Code Name: Mama are primarily women and mothers of babies and young children. They do the shopping for their family needs, and they are looking for products that are relevant to their natural lifestyle, are eco-friendly and of high quality, and are a good value.
I’m especially eager to hear from small companies, parent-run companies, and green companies. I welcome Etsy sellers and other unique business models.
Please contact me to start a conversation about your product to see if it would be a good fit for my readers.
Types of products I’d love to promote include:
- Babywearing baby carriers, such as slings, wraps, mei tais, and structured soft carriers
- Elimination communication or gentle potty-learning products, such as little potties or clothing to make pottying easier
- Cosleeping products, such as puddle pads, wool blankets, cosleeper structures and furniture, and cosleeping clothing
- Cloth diapers and diapering accessories, such as reusable cloth wipes, changing pads, diaper bags, wet bags, pail liners, and diaper covers
- Breastfeeding products that help promote breastfeeding as normal and natural while helping nursing mothers feel comfortable and confident, such as nursing pillows, washable nursing pads, nursing ointments, nursing clothes, breast pumps, nursing jewelry, or furniture such as gliders and nursing stools
- Baby and child clothing that is organic, unique, and made with respect
- High-quality toys, particularly wooden, hand-crafted, organic, or fair-trade
- Educational products that our wide range of unschooling, home-schooling, unconventionally schooling, or traditional schooling families would enjoy, including children’s toys, books, DVDs, and bilingual or baby sign language items
- Natural women’s products, such as cloth menstrual pads; natural makeup, haircare, or other beauty items; or organic clothing
- Organic or eco-conscious items for the home, such as green cleaning supplies, organic foods and snacks, or appliances and other products that help make a greener home
- Books on relevant parenting topics that share a common perspective with naturally minded parents
If your product doesn’t fit into these categories but you believe it would be relevant, feel free to email me. Please understand if I decline any products I feel would not be a good fit for my readership.
GIVEAWAYS
Sponsoring a review and giveaway is a great way to spread the word about your natural parenting product. Everybody loves a chance to win, and contestants enjoy the opportunity to learn more about your product or company.
No product is too small for me to consider, but I do want to help you make the best bang for your promotional buck. The most popular giveaways have at least one of these attractions in common, if not all three:
- Well-known product or name brand
- High dollar value
- Multiple winners
If you are a relatively unknown company, I would recommend trying for numbers 2 and 3 to increase your exposure. If your product is inexpensive, offering it to several winners heightens the excitement among the contestants. As another strategy, you could combine several products into a cohesive and appealing gift pack. Examples would be a selection of cloth diapers and a few small diapering accessories, or an assortment of parenting books for new parents.
Gift certificates to online or well-distributed brick-and-mortar stores are welcome, as long as the gift certificate value will cover at least one reasonably priced item plus shipping and handling.
To adequately review your product in order to recommend it for a giveaway, I need to receive a representative item of my own in advance to try out as thoroughly as I can. If I feel I cannot recommend the product to my readers, I’ll contact you privately.
You can also choose to cross-promote your giveaway on NPN as well. NPN has an additional requirement: to reward our volunteers for their time in producing and promoting the review, we also require either an advertising contract, or alternatively, a third matching product that we can use as a gift for one of our hard-working volunteers. Each product should have a minimum retail value of $25. (Multiple smaller items can be combined into a single prize.)
I will promote the giveaway avidly during its run, using a combination of contest listing sites, social media, and blogging. Again, giveaways will be run or promoted simultaneously on Natural Parents Network, which will give your company or product even more positive exposure.
Entries will require a visit to your website as well as bonus entries of your choice, such as signing up for a company newsletter, subscribing to a company blog, or following your business on Twitter or Facebook.
REVIEWS
I am not accepting sponsored reviews without a giveaway at this time.
COUPON CODES & DEALS
In conjunction with a giveaway or advertising relationship, feel free to offer exclusive coupon codes and discounts to Code Name: Mama readers. It’s a great way to leverage the effect of a giveaway promotion.
CONFERENCE SPONSORSHIP
Talk to me about ways you could fully or partially sponsor my attendance at a blogging conference, such as BlogHer or Blissdom, and receive special promotion in return.
THE REACH OF CODE NAME: MAMA
www.CodeNameMama.com is in the Top 5 Family Blogs on Technorati, draws in tens of thousands of visitors each month, and has a Google Pagerank of 4. Dionna is the co-founder of Natural Parents Network and NursingFreedom.org, and is a regular contributor on many popular parenting and green living sites, such as Sustainablog, Strocel.com, and Hobo Mama. She co-hosts a monthly Carnival of Natural Parenting that draws dozens of participants and hundreds of readers (169 participants in 2011!). Dionna has an incredibly active Facebook community (over 4700 fans and lots of reader participation), and she is also active on Twitter (over 2900 followers and on more than 180 lists).
Natural Parents Network was founded in October 2010 by Lauren Wayne of Hobo Mama and Dionna Ford of Code Name: Mama, to bring together attachment parents interested in a natural lifestyle.
NPN reaches tens of thousands of natural parents each month who are interested in a community that informs, empowers, and inspires. Our audience is primarily women who are mothers of babies or young children. The most common country of residence is the United States, followed by Canada, and then the UK and Australia.
NPN is consistently in the Top 5 Family Blogs on Technorati and has a Google Page Rank of 4. We have hundreds of contributors and volunteers and have built a thriving community through a hopping Facebook page (over 8,300 fans), Twitter feed (over 1,400 followers), and online forums.
If you have questions at any time, please contact me.
Thank you!
Many thanks to Lauren of Hobo Mama for allowing me to use the advertising page she developed.
My Book Is Now Available!
For My Children: A Mother's Journal of Memories, Wishes and Wisdom
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